Investigaciones científicas
Delphine Godefroit-Winkel se dedica a entender la diversidad de los consumidores, en la conjunción de los mercados, la cultura y el desarrollo. Le interesa los asuntos del clima y el genero. Sus principales interrogaciones son: ¿Cómo se acostumbran los individuos a nuevos espacios en los mercados ? ¿Cómo las cuestiones y acciones medioambientales impactan los comportamientos y actitudes de los individuos?
Publicaciones recientes
Godefroit-Winkel, D., Schill, M., Longo, C., and Chour, M. (2020) “Building City Identities: A Consumer Perspective,” Markets, Globalization & Development Review, 5, 2, Article 4.
Schill, M., Godefroit-Winkel, D. and Üçok-Hughes, M. (2020), “A Country of Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States,” Journal of International Marketing (ABS 3; CNRS 2)
Godefroit-Winkel, D. and Peñaloza, L. (2020) “Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape,” Journal of Macromarketing, 4, 1, 492-509 (ABS 2; CNRS 3)
Schill, M., Godefroit-Winkel, D. Diallo, M. and Barbarossa, C. (2019) “Consumers’ Intentions to Purchase Smart Home Objects: Do Environmental Issues Matter?” Ecological Economics, 161, 176-185
Schill, M., Godefroit-Winkel, D. and Hogg M. (2020) “Young Children’s Consumer Agency: The Case of French Children and Recycling,” Journal of Business Research, 110, 292-305
Godefroit-Winkel, D., Schill, M. and Hogg, M. (2019) “The Interplay of Emotions and Consumption in the Relational Identity Trajectories of Grandmothers with their Grandchildren,” European Journal of Marketing, 53, 2, 164-194
Diallo, M., Diop, F., Djelassi, S. and Diop, F. (2018) “How Shopping Mall Service Quality Affects Customer Loyalty Across Developing African Countries: The Moderation of the Cultural Context,” Journal of International Marketing, 20, 10, 1-16
Godefroit-Winkel, D. (2018) “Developing Shopping Abilities to Empower: An Ethnography of Moroccan Women in Supermarkets,” Markets, Globalization and Development Review, 3, 2, 2, 1-32
